The actress turned entrepreneur Kate Hudson is doing some great things to get women excited about working out. So many people are going to be able to benefit from what she has in store. There are lots of new stores that actually give customers the chance to shop offline. What she is focusing on heavily for this is the connection to her VIP members.
Kate may be able to actually build an environment where she can get customers interested in VIP program that is presented by her in-store salespeople. These loyal VIP customers are the ones that are signing up for automated shipments each month. Before she started bringing customers into stores the only way to really inform consumers was through the internet and online description about the VIP membership program. With physical stores Kate Hudson has the ability to actually get the sales representatives inside the store to promote this VIP program.
Some women may have totally skipped over the lifestyle quiz when they were in a hurry on the website. For women like this Kate has discovered that it makes more sense to get people that are inside store to help with promoting this type of program. People that are working new stores actually going to be able to help customers discover exactly what these types of programs are about. Women will be able to get so much more information about the VIP membership when they go to a physical store. The great thing about this is that it allows more people to engage in this type of automated shipment if that is something that they desire. They are not in a place where they are without information anymore. The sales representative can promote this type of program and actually get people interested in the VIP membership in addition to showing them more clothes inside the store.
There’s definitely a benefit to open more physical stores. There are people that are still not engaged in social media so they may not have ever heard of Fabletics before. Even though millions of customers utilize this site right now there is still is a large crowd that has no idea what Fabletics is. Kate realizes this, and she knows that competition would be hard when she is competing against companies like Amazon. She knows that in order to compete on this level that she has to have physical stores.