Fabletics and the VIP Membership That Can Help Fabletics Compete With Amazon

The actress turned entrepreneur Kate Hudson is doing some great things to get women excited about working out. So many people are going to be able to benefit from what she has in store. There are lots of new stores that actually give customers the chance to shop offline. What she is focusing on heavily for this is the connection to her VIP members.

Kate may be able to actually build an environment where she can get customers interested in VIP program that is presented by her in-store salespeople. These loyal VIP customers are the ones that are signing up for automated shipments each month. Before she started bringing customers into stores the only way to really inform consumers was through the internet and online description about the VIP membership program. With physical stores Kate Hudson has the ability to actually get the sales representatives inside the store to promote this VIP program.


Some women may have totally skipped over the lifestyle quiz when they were in a hurry on the website. For women like this Kate has discovered that it makes more sense to get people that are inside store to help with promoting this type of program. People that are working new stores actually going to be able to help customers discover exactly what these types of programs are about. Women will be able to get so much more information about the VIP membership when they go to a physical store. The great thing about this is that it allows more people to engage in this type of automated shipment if that is something that they desire. They are not in a place where they are without information anymore. The sales representative can promote this type of program and actually get people interested in the VIP membership in addition to showing them more clothes inside the store.


There’s definitely a benefit to open more physical stores. There are people that are still not engaged in social media so they may not have ever heard of Fabletics before. Even though millions of customers utilize this site right now there is still is a large crowd that has no idea what Fabletics is. Kate realizes this, and she knows that competition would be hard when she is competing against companies like Amazon. She knows that in order to compete on this level that she has to have physical stores.

Design Low-Ceilinged Rooms With These Illuminating Ways 

It’s still too early to despair when it comes to rooms with low ceilings. There are many ways to overcome that and not one involves extending your wall height with heavy renovation. If you’re not sure about what you can do when it comes to solving the issue of a low-slung ceiling, just take a look at our fantastic design guide below:


Our four walls are meant to provide protection and privacy against the outside world, but it can get a bit stifling if there’s low ceilings involved. Not only does floor to ceiling glass windows provide plenty of light (which helps to brighten and lighten), it also helps with the illusion of a wider, open-concept space that’s very much in line with contemporary design.


Neutral and pastel shades are always handy if you want to brighten up a space. Instead of focusing on your walls, you’ll want to paint your ceiling a lighter colour. Depending on your lighting and personal preference, you can opt to paint your ceiling with high-gloss paint for a reflective surface or choose a matte paint to blend in discreetly with a similarly coloured wall.


Before you run out to buy your furniture, consider the height of your ceiling. We often make the mistake of assuming the height of our ceilings and end up with a height issue with our purchases. Stick to low-slung furniture and decor to avoid having the place feel crowded and closed-in. Another handy tip is to avoid darker coloured furniture as that could make the overall space feel smaller.


In a world full of trims, contemporary mouldings are the epitome of sleek ceiling bearers that immediately catch our eyes as we enter a space. Just because your house has low ceilings doesn’t mean you can’t indulge in crown mouldings. You’ll just have to avoid elaborate, layered crown mouldings and instead stick to a simple minimalistic design like cove crown moulding.


It’s pretty normal for our eyes to follow a line on its path, so vertical lines around the room (especially our walls) will give the illusion of added height. You can use thin and tall artwork, vertical stripe wallpaper, long vertical windows and plenty more to achieve this effect. Another practical option is to paint the walls in the same colour but alternating the lines with glossy and matte paint to create a more interesting effect.


A lack of height in any room also signals less space for storage. To avoid having a boxed-in feeling, you can opt for an open-shelving concept instead. Not only does this let you display items that would have been hidden away or cluttering our usual eye space, it also helps to create an illusion of added ceiling height when we view something that’s just above our eye level.


It makes sense to streamline our rooms when the ceiling is low. If you compared a cabinet set with handles and another without visible handles in a low-ceilinged room, the one with protruding handles is bound to give a hampering impression. Protrusions limit our space for movement and placement of items, which usually ends up in a room that feels more cramped than it should be.


Avoid additional items that could take up our valuable space. In other words, less is more. If you think an art gallery is spacious, one of the main reasons is because there just isn’t any clutter. Another thing that also helps is if our furniture is placed with more space in-between, giving the room an airier feel than if everything was just clumped together.


Any design can work with a low-ceilinged house, but you’ll have to remember the basics to make it work: minimal protrusions, low furniture, light colours and minimal clutter are among the most important points to keep in mind.





The rapid growth of JHSF and how José AuriemoNeto has achieved this

You have probably heard of some of the biggest malls in Brazil especially the one of a kind shopping mall that goes by the name CidadeJardim complex, which incidentally houses the high-end Shopping CidadeJardim. What you may not know is that it is one of the many developments that have been undertaken by the real estate leader and publicly listed company JHSF.

JHSF is one of the biggest developers of residential and commercial buildings also specializes in making markets acquisitions, development and management of shopping centers, upscale hotels, and international executive airports.

JHSF is run by a group of some of the best real estate minds in the industry with its current chairman of the board of directors José AuriemoNeto and Eduardo Camara as its president.

José AuriemoNeto has been working with JHSF since the tender age of 17 when he first developed the Park Bem before gradually rising to become the CEO at the age of 27 in 2006. He attended an engineering course at Fundação Armando ÁlvaresPenteado before later on going to study for a business administration course at FASE.

JHSF has an estimated market valuation of R $ 1.20 billion and has been able to undertake very big developments.

JHSF has several interests in Brazil namely CidadeJardim shopping complex in Säo Paulo, the Bela Vista in Salvador, the MetrôTucuruv and the Ponta Negra shopping center in Manaus. They also have other upcoming development in San Paulo as it continues experiencing phenomenal growth.

JHSF ventured into the retail market in 2009 by signing an exclusive partnership agreement with Pucci, Hermes and Jimmy Choo and there after opening the luxury brands first retail outlets in Brazil in the CidadeJardim shopping complex. This foray into retail was to be entrenched further when in 2012 JHSF was able to secure a partnership with Valentino, launching the first R.E.D. Valentino stores in Brazil.

JHSF investments have not only been limited to Brazil but through its international arm JHSF International, they have ventured into countries such as Uruguay where they have a real estate development of the residential condominium Las Piedras. In the united states, they have invested in new york city where they own the 815 building on 5th avenue.