José Auriemo Neto have been announced as a new addition to the BoF list in 2018. BoF 500 is an index of people who helped shape the fashion industry, which is currently worth $2.4 trillion. The inductees are hand-picked by the editors of the Business of Fashion publication, based on extensive research and based on nominations received from other inductees in the BoF 500. The Brazilian has been honored at a gala dinner hosted by the English publication in New York.
Auriemo Neto has been an important player when it comes to expanding the fashion industry in Brazil. He is the Chairman of JHSF, which is a real estate company established by his father. The company focuses on developing residential as well as commercial properties in the country of Brazil. The company owns the Cidade Jardmin shopping mall, which helped introduce luxury brands to the nation. In 2009, he oversaw the signing of exclusive partnership agreements with brands such as Jimmy Choo, Hermes, and Pucci, opening retail outlets within the shopping complex. In 2012, JHSF secured a deal with Valentino, which led to the launch of the Valentino and Red Valentino, for the first time in Brazil.
The biography of Auriemo Neto which appears in the Business of Fashion magazine states that he leads a prominent real estate development company, and presented Jimmy Choo and Hermes to Brazil. He was responsible with developing JHSF’s parking lot along with the management system. By 1998, he secured the rights to develop the company’s first shopping destination, which resulted in the creation of Shopping Santa Cruz. As his responsibilities within the company grew, he was selected to be the company’s Chief Executive Officer when he was 27 years old.
Under his leadership, JHSF has undergone a lot of transformation, and is expected to continue to expand. Currently, Auriemo Neto administers the company’s impressive retail and shopping portfolio, which includes the aforementioned Cidade Jardim shopping mall, the Metro Tucuruvi and the Bela Vista located in Salvador, as well as Manaus’ Ponta Negra shopping center.