Some of the best business minds weren’t always sure their company could actually work, please customers or even get off the ground. Doe Deere had those thoughts in 2008, but she also had a lot of guts, determination and beautiful taste in colors to establish her makeup brand known as Lime Crime.
These days, the bright, bold makeup, like stuff you’ve never seen before, has attracted a major fan base worldwide. Lime Crime is riding high with 2.2 million Instagram followers, a very successful online shopping website and a strong social media presence. Not bad for the little girl from Russia who dreamed large and made it all happen.
The beautiful lavender-haired Doe Deere sat down to speak with GaloreMag about her amazing ride to the top with humble beginnings.
When her family moved to New York City, Doe Deere realized that many opportunities awaited her, and with her creativity and imagination, fearlessly established her own makeup company called Lime Crime in 2008. Today, that name still holds and is quite unforgettable.
In fact, Doe Deere’s hard work and palettes of gorgeous lipsticks, eye shadows and liners have captured many hearts, naming her as one of Top Inspiring Female Entrepreneurs by Self-Made magazine. That puts her in well-respected company with other great female minds like Suze Orman and Arianna Huffington.
Lime Crime is bold and a bit naughty, allowing women and men, too, self-expression with modern looks like banana yellow or bright blue lipstick or even rusty red shadows from her cult fave Grunge Palette.
Her wild and crazy colors allow the user to break all the beauty rules, and when big, glam stars like Katy Perry are wearing some Lime Crime on the red carpet, then you know you have arrived. Buy for yourself on Doll’s Kill, or check out more pictures on the Lime Crime facebook feed.